The amount of time and effort you put to your clients will go a long way in determining your success as an owner.
With that thought in mind, do you feel there is more you could and should be doing towards them?
The last thing you want in life is to look back with regrets that you in fact did not do enough.
So, is it time for you to ramp up the service your clients expect and demand from you?
Treat Clients as You Would Want to Be Treated
In assessing how best to serve clients, you should think of how you’d like to be treated when you are a client.
That said, think about when you are a customer and you go to a business or deal with them online or via phone. Do you always get the kind of treatment you are seeking? If you responded no, what is it that upsets you at times as a customer? You can reflect on that and think about how you’d better serve clients coming to you for an array of things.
Say for example you run a medical spa business.
At the end of the day, most clients that come to your spa are seeking some rest and relaxation.
That can be due to a long workday, dealing with family and a host of other things. As such, you need to do all you can to make sure they leave happy.
In hoping your spa is the envy of competitors, it will take both great service and equipment to get the job done.
In looking at your service, do all you can to have customers leave feeling you did all you could to please them.
That means on-time appointments, no issues with billing, answering questions and more.
You would be wise to survey your clients after each visit or other encounter with you. Find out how satisfied they were with the service provided. Was there anything more you could have done to please them? Is there anything your business did that may have upset them? How happy were they with the service provided by your staff?
In knowing as much as you can about the client experience, you are better positioned to serve them.
You also want to look at the equipment you have and how good of a job it is doing satisfying clients.
So, always review it all from your exam chairs to a variety of other pieces of equipment. If some items are not getting the job done, it is time to think about replacing them.
Not only will new equipment help please clients, it reduces the risk of someone being injured. That someone could be a client or even you or your staff when tending to the items.
As you step back and look at how you deal with clients, will you be happy with what you see?
The hope is your clients love you and your business and will make it a regular part of their lives for many years to come.
