It’s no surprise that Latin music has grown in popularity over the decades, especially lately. Along with its catchy upbeat ambiance and rhythmic beats, the musical style panders to people from all backgrounds and ages. It made no difference whether the lyrics were in Spanish, Portuguese, English, French, or a combination of them.
Reggaetón artists from the Romance-speaking countries and territories of the Americas have not only fundamentally changed the Latin music world with mesmerizing and intoxicating music, but they have also created status symbols through creativity in fashion, particularly when it comes to decorating with pieces of jewelry. Luxury watches are among the most sought-after and “collectible” jewelry among some of these Latin musicians. From Patek Philippe to the classic Rolex and the promising Richard Mille, here are some of the luxury watch brands favored by prominent Latin stars.
Maluma – Patek Philippe Nautilus
The Colombian-born sensation is aiming to become the greatest pop star in the world and it’s successfully working. Aside from that, Maluma has an indisputably absurd watch collection. He’s been slowly regaining his collection after being burgled in Russia a few years ago. Among his most admired watches is the Patek Philippe Nautilus 5719/10G. Since 1976, the Nautilus has embodied the exquisite sports watch with its inventive porthole construction, horizontally embossed dial, and rounded octagonal bezel. This stunning model is by far the priciest in Maluma’s collection, with a price tag of $495,000.
Nicki Jam – Hublot Big Bang
Hublot launched the “Big Bang Meca-10 Nicky Jam ” collection during Art Basel in Miami as Nicki Jam collaborates on an epic collection with a Swiss watch brand. What began as Nicky Jam as a brand ambassador culminated in the formation of a three-piece variation of exclusive timepieces. One of its watches shown here features the artists’ “NJ” initials at 12 o’clock in gold plated skeletonized style, with his hand-written signature on the back. After good teamwork with Swiss watchmaker Hublot, we can expect Nicky Jam to launch his watch product in the coming years.
Ozuna – Richard Mille
Ozuna has always stood out for not only his musical achievement but also his fashion-conscious style, becoming a trendy artist and laying the groundwork for many artists of the “new” reggaetón music generation. Ozuna’s adaptable jewelry and watch collection include custom-made jewelry chains influenced by his previous albums, Aura and Nibiru, as well as luxury timepiece brands ranging from Rolex to Patek Philippe. Richard Mille is one of his favorite watch brands, and he is also recognized for accumulating “rare” and expensive watches of the same type. As he keeps adding to his collection, we can anticipate Ozuna to share several more luxury brands in the future.
Anuel AA – Rolex Daytona
It’s no surprise that reggaetón artist Anuel AA enjoys shocking us with his one-of-a-kind custom-made accessories, which include a bust design made in his resemblance by jeweler Tito “King” and luxury collectible timepieces. Rolex is among his favorite brands. He is usually wearing a Rolex “Rainbow” Cosmograph Daytona set with baguette-cut sapphires and diamonds. Anuel AA and fellow colleague Ozuna chose to buy this Rolex watch on the same day as a tribute to their relationship, demonstrating not only their gratitude for each other’s companionship but also their shared passion for gathering ageless watches.
Karol G – Rolex Daytona
The 30-year-old Colombian singer-songwriter Karol G, just like her fiancée Anuel AA, is a lover as well of Rolex watches, and among her collection is the 40 mm Rolex Cosmograph Daytona ref 116528-0038 in 18k yellow gold with an oyster perpetual bracelet and a “Panda Dial” amounting $32,000.00+. Carolina Giraldo Navarro, her birth name, was awarded the Latin Grammy Award for Best New Artist in 2018 and is well-known in the reggaetón picture for her powerful female existence.
J Balvin – Audemars Piguet Royal Oak
Colombian musician José lvaro Osorio Balvin, also known as J Balvin, owns a $155,000.00 Audemars Piguet Royal Oak Frosted Gold Double Balance “Rainbow” ref 15468BC.YG.1259BC.01 with a “rainbow” bezel set with colored sapphires and an 18k white gold casing. This is likely the most unusual version of the classic Royal Oak, and it was originally designed for ladies, but men mostly wear it.
Prince Royce – Apple Watch
Apple has just customized its watch band with an exclusive image of Prince Royce. The band with metal clasp is comfortable to wear because it is made of high-quality genuine leather that has been milled to be both durable and elegant, with stylish superior workmanship mixed in with fashion.
Daddy Yankee – Richard Mille
The 44-year-old Puerto Rican singer and record producer Daddy Yankee, also known as the “King of Reggaetón,” owns a Richard Mille RM 035 “Gold Toro” in 18k red gold 40 mm case, limited to 50 pieces and marketed exceptionally at Richard Mille retailers and boutiques throughout the Americas for $430,000.00+. His full name is Ramón Luis Ayala Rodrguez, and he is the artist who invented the term Reggaeton in 1994 to define a new music genre arising from Puerto Rico that fused reggae rhythms with Spanish singing and rapping, hip-hop, and Latin Caribbean music.
El Alfa – Richard Mille
Emmanuel Herrera Batista, 30, a Dominican rapper and recording artist professionally known as “El Alfa,” posted a photo of himself donning a Richard Mille RM 011 Rose Gold Felipe Massa worth around $170,000.00. He has worked with artists such as J Balvin, Cardi B, Bad Bunny, Farruko, and Lil Pump, among many others, and rose to prominence with singles such as Muevete Jevi, Tarzan, and Coche Bomba.
In A Nutshell
Watch wearers tend to be more conscious of how they invest their waking hours. Many are intrigued by these devices that assert the threshold and regulate the time, despite their analytical and mechanical complexities. So if you’re looking for some inspiration, take note from the artists mentioned above. Wondering where to cop these timepieces? Check out WatchShopping online and browse through their catalog. You surely wouldn’t want to miss out on these styles.