The best way to protect yourself and your business from identity theft is to invest in the right identity verification tools. There are many different tools available for you to choose from, so you’re sure to find one that’s just perfect for you. Whether you’re a small business owner or a Fortune 500 company, you’ll have the peace of mind that comes from knowing that your information is safe. You can even take it a step further and set up a secure portal to allow your employees to manage their own personal data, as well.
Data analytics and integration tools
The data scientists at Equifax are always on the lookout for the latest and greatest. That said, you don’t have to be a credit card collector to know that Equifax has a bit of a data fraud problem. One of the better solutions is to employ the use of AI to better understand customer data. This is in addition to the company’s traditional data analytics and storage capabilities. Using these solutions, Equifax can ensure that your company’s sensitive data isn’t being hacked at the drop of a hat. As such, the company is able to provide the aforementioned solutions at competitive pricing. Keeping your customers’ information secure is critical in the age of cyber attacks. With that in mind, it is no wonder that Equifax has a slew of big data analysts tasked with the mission of ensuring that a hefty portion of the firm’s user base is happy and safe.
Fraud detection tool
Kount’s payment fraud solution provides a data-driven analysis of digital interactions, including payment transactions, based on advanced AI. This information helps businesses assess the risks associated with each visitor to their websites. The solution also evaluates the likelihood of doing business with the site’s visitors, providing insights that can minimize risk and maximize revenue opportunities.
Kount’s Payment Fraud Prevention Solution uses data mining, workflow tools, and an integrated dashboard to provide actionable insights into payment transactions. It compares each transaction with billions of other interactions in the Identity Trust Global NetworkTM to detect potential fraudulent activities.
Kount has a patented technology that links unique fraud identifiers from millions of annual interactions, providing personalized customer experiences and real-time fraud prevention. In addition, its ID verification service is a proven fraud deflection tool. With its help, financial institutions can prevent identity theft and increase revenues.
Equifax recently acquired Kount, a digital identity software company, for $640 million. As part of this deal, Kount will become part of Equifax’s information solutions business unit. During the course of the acquisition, Equifax plans to integrate Kount products into its Luminate fraud platform. By adding this technology, Equifax will expand its global presence in the digital identity space, increasing its capacity to protect consumers and businesses from fraud.
One-to-one support
Kount and Equifax recently announced a partnership to reduce chargebacks. The entrants will be combining forces to develop an AI-powered solution for fraud prevention. While this may not be a groundbreaking idea, the two companies have a track record for data security. Both companies have acquired identity theft protection firms in the past. They also have a vested interest in enhancing customer service.
Kount has been tasked with integrating its wares into Equifax’s Luminate fraud platform. Specifically, Kount is responsible for the real-time ID verification service. This technology combines the best of both worlds. And the resulting system is much more secure. In addition, the company is launching an AI lab in conjunction with IBM. With these two companies combined, the fusion of artificial intelligence and traditional risk assessment has been sparked into high gear.
There’s no denying the fact that the best way to fend off identity fraud is to have a solid digital footprint. The Kount Identity Trust Global Network can help you do just that. It links billions of trust signals across the internet. From there, it turns these data points into predictive indicators. Moreover, as more data is added, the system becomes more robust.
Messages from Equifax
Equifax is a credit reporting agency that is one of the three biggest in the country. As such, it’s been the subject of a major data breach. Thousands of consumers have had their personal information compromised. The company has since been releasing updates and tips to protect yourself.
Scammers have taken advantage of the massive data breach to try to scam consumers. These messages usually request personal or financial information. You should never respond to these types of emails or text messages. They are not from Equifax and may be from an imposter.
If you receive such a message, call the real number instead. This will prevent you from transferring your personal information to the scammers.
In addition to emails, you can also receive phishing calls. These messages may ask for your personal information or threaten legal action. Be wary of any phone calls from people claiming to be from Equifax.
